
The custom flow your founder asked for requires three Liquid hacks and a private app. Maintenance is a tax.
Multi-page checkout, ambiguous error states, slow card auth. You can see the bleed in analytics; fixing it requires a rewrite.
Orders sync nightly, returns are manual, and a busy weekend means a Sunday spent reconciling.
Next.js storefront talking to a headless commerce layer (Shopify, Medusa, or custom). Your design, your performance, your roadmap.
One-page checkout with adaptive payment methods. Apple Pay, Google Pay, BNPL where it makes sense.
Inventory, orders, returns, customer service — all in one tool your ops team will not curse.
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Book a 30-min callA weekly loop with a single point of contact and dated deliverables.
Headless backend choice (Shopify/Medusa/custom), payment provider, fulfillment integration. Spec locked.
Product listing, PDP, cart, checkout. The customer-facing surface lands first so you can test conversion.
Admin panel for inventory, orders, returns. Fulfillment provider wired (Shippo, EasyPost, or direct carrier).
Load testing, observability, CDN tuning. Soft launch with traffic shaping, then full open.